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Let us engage, support and connect with your members while driving cost efficiencies and promoting plan differentiation.

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HealthTag®

A patient looking at prescriptions just handed to them by a CVS pharmacist.

Deliver important information with members’ prescriptions

Our HealthTag solution delivers crucial health care messages to your members directly attached to their prescription bag tag. With more than 1 billion prescriptions filled in 2023, these messages can reinforce key health behaviors during frequent health care interactions.

HealthTag features:

  • Flexible message delivery, including added pharmacist consultation and patient education
  • Targeted outreach to specific member populations
  • Customization option to include a QR code

OTC Health Solutions®

Customize supplemental benefits programs for shared value

We offer programs that invite you to leverage our scale to help members make the most of their supplemental benefits, drawing on our expertise in sourcing, logistics and pricing.

These programs not only help drive member satisfaction, but help you lower the overall cost of health care. Every $1 spent on OTC medicine saves the U.S. health care system more than $7.*

OTCHS FlexCard

Allowing members to redeem benefit dollars* where and how they want with one card.

OTC benefits

Granting members access to 1,200 over-the-counter products* exclusively at CVS®.

Wellness programs

Offering customizable care kits that welcome new members or support seasonal health needs.

Discover more solutions for enhanced support

Vaccination services

Help protect your members with flexible, convenient vaccination options, available at on-site clinics or a nearby CVS Pharmacy location.

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Adherence

Help members with diabetes, cholesterol or hypertension achieve or maintain optimal adherence to their medications with high-touch, personalized adherence support from our trusted pharmacy teams.

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Gaps in care

Close critical gaps in care tied to quality performance with personalized outreach and omnichannel support.

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Formulary optimization

Support your formulary strategy by driving therapeutic conversion to desired, cost-effective medication alternatives.

A CVS Pharmacy technician checking a prescription bag.

Comprehensive Medication Reviews (CMRs)

Maximize CMR closure with our enhanced patient engagement model to address medication-related challenges and lower downstream medical costs.

A CVS pharmacist checking a prescription bag in the pharmacy.

Let’s discuss how we can support your business

Ready to learn more about our solutions?

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Discover our latest news and insights

  • *FOR EVERY $1 SPENT ON OTC MEDICINE: CHPA, IRi joint study. The power of OTCHS to provide consumer value, November 2022.

  • *FOR REDEEM BENEFIT DOLLARS: Eligible products and allowance may vary by health plan.

  • *FOR 1,200 OVER-THE-COUNTER PRODUCTS: Eligible products and allowance may vary by health plan.